Highsnobiety’s ‘Not in New York’ & XL Extralight
Hessel Hemstra: creative direction, product development and concept development for Highsnobiety’s collaboration with XL Extralight. The product became a best seller during the week of “Not in New York”
*animation made by Hessel Hemstra specially for this website
Product installation during the ‘Not in New York” week.
A New York inspired public busstation, where a special bag has been left behind.